Commercial for "au"(an analysis)

Today I want to talk about the following television commercial, which you could sometimes see on Japanese TV.

Watch it.




Target audience

First, I think this commercial is directed at people who want to buy a celphone for the first time or who want to exchange thier celphone to a new one.

People who would like a celphone that has wonderful functions are the target. In fact, many functions are introduced in this commercial.

I also think people who are busy with keeping companionship like drinking and eating with their company, as the person who wants to wacth TV in this commercial wears suit.

Finally, it could also be said that couples are the target.


Authority

In this commercial, the authirity is "au" itself, and "au" is one of the most famous and popular bland of celphone, as you know. And most people immediately notice that this is the commercial of "au" by the logo.

Two people who are in this commercial are also considered to be the authorities. But actually I don't know them.


Emotion

This commercial wants to show how convenient this celphone is, as it is rare and amazing that we can wacth TV by celphone and even download "tyakuuta" of the song which is played as BGM on TV.

The man is really in a panic, and he wants to go back home, but the woman is really calm. That is the point that makes us think something about the commercial, I think it's interesting, because there is the humorous gap between the man and the woman. And finally, they come to calm down and watch TV together. That is also the gap between the beginning and the end, it makes us think the product is really fantastic.


Logic/information

This commercial is for people who is busy with something, and can't watch TV. And this commercial also has a great impuct on the image of "au", how good "au" mobile phone, and how different "au" is from other brands. "au" is trying to show that they have many functions of TV. That is the difference, and their merits.


Evaluation

I like this commercial. The situation is very good and realistic, I think. When we are not at home, it's neary imposible to watch TV. And when the emergency has happened and we have to get some information, we can get it through this product with the function of TV. It is really convenient.

But I think there are also other points that have to be considered. I think the function of TV is really good and convenient, but I think it's not so good that we do want to watch TV in everywhere, we should not be absorbed in TV programs al the time, and it's much worse to watch TV in the presence of one's own compny. It might make your company feel borig or angry. Anyway, t's not good to watch TV all the time.

From the point of the idea of the fundtion of TV, it's good and convenient. And this commercial is really good and persuasive. This commercial surely makes us buy the product.